atrueLatina...since 2011

El Rebozo,

para lucirlo, quererlo y decir, soy orgullosamente Latina.





Beautiful red, long Rebozo from Santa Maria del Rio, San Luis Potosi, Mexico

Modern Chicago Skyline

send me a message...



culture + community = lifestyle


I find myself Personal distancing in the U.S. after years of living 'The Penthouse" experience in Mexico City. 

Still looking forward to sharing my favorite things to do, slow food ideas, some fabulous experiences, video logs and places to visit around the world. 


Help me build a legacy for atrueLatina.com based on our

current and historical contributions to society. 


Frances...atrueLatina, founder and editor

Former small-business owner & Univision television executive

Tamayo: Museo de Antropología CDMX





Puerto Rico

About me...

With a deep passion for the innovative and diverse California Bay Area community and staying true to my roots, I founded atrueLatina.com, an online experience in 2011.  The site included a team of writers from several generations for the online magazine, cover art, videos, scholarships, conferences and more! We provided a voice on issues unique to us and shared original stories about our culture and traditions that women can identify with. Our information linked many generations of millennials, gen x-ers, boomers and traditionals of Latinas living in the U.S. and abroad. Muchas gracias.  Your support was invaluable!  

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Offering unique, one-of-a-kind chalina. Slightly used, rust color, from San Luis Potosi.

Blue Shoes

Comfort food

---- tostadas de frijoles con chorizo

Para empezar

— tostadas de tinga 

Shredded Chicken in a rich chipotle sauce, served with avocado and queso fresco


Peaceful protests in 

downtown San Diego!

My Lowriding days...

Back in the 70's, I became a First Impressions member. Cruising in my '71 Riviera, I was one of three Women in the club.  My ride had hydraulics in the back and I would Flip the switch and make it hop. The original pristine Jacket on the right was my official gear for showing up at picnics, or going on a run to Fresno with my friend and now comadre, Flaca. Firme.


Are you atrueLatina?

What is it that fuels each and every one of us in this world? For me, it is atrueLatina.


Back in 2011, I began writing and documenting my passions, what interests me, what interests other people, and sharing it with the world! Tell our story.  Share our story.



wear a mask!

photo:  left/CDMX

          right/Puerto Rico

please wear a face covering!




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