since 2011

"atrueLatina is a woman who wants to leave a positive mark on her family by educating her children in the values and principles of her heritage, wrote Ashley Daniella."


culture + community = lifestyle


I find myself Personal distancing in the US after years of living "The Penthouse" experience in Mexico City's fashionable 

Polanco area, across from the castle. 

Still looking forward to sharing my favorite things to do, slow food ideas, some fabulous life experiences, short, creative video logs and places to visit around the world!  


Help me build a legacy for atrueLatina.com based on our current and historical contributions to culture + community. 


Frances...atrueLatina, founder and editor 

Former small-business owner & Univision television executive

Tamayo: Museo de Antropología CDMX

Chapter one:  Start at the top...

foto:  La Comay

Sunrise in Combate Beach, Cabo Rojo, P.R.

History of Puerto Rico

Pique:  Add a few garlic cloves, some peppercorns, salt, a Bay Leaf, some colorful and hot peppers (split some open), a few cilantro sprigs, dash of cumin and lime juice and fill with apple cider vinegar. Chill overnight. Great on rice. 

Peaceful protests in 


San Diego!

*face coverings and social distanced walkers

Modern Chicago Skyline

send me a message...


About me...

With a deep passion for the innovative and diverse California Bay Area community and staying true to my roots, I founded atrueLatina.com, an online experience in 2011.  The site included a team of writers from several generations for the online magazine, cover art, videos, scholarships, conferences and more! We provided a voice on issues unique to us and shared original stories about our culture and traditions that women can identify with. Our information linked many generations of millennials, gen x-ers, boomers and traditionals of Latinas living in the US and abroad. Muchas gracias.  Your support was invaluable!  


atrueLatina VINTAGE

Offering unique, one-of-a-kind chalina, (one-color rebozo). Slightly used, rust color, from Santa Maria del Rio, San Luis Potosi.


Comfort drinks

---- a toast to Life in the Russian River Valley!

Para empezar

— tostadas de tinga 

Shredded Chicken in a rich chipotle sauce, served with avocado and queso fresco.





Back in the 70's, I became a First Impressions member. Cruising in my '71 Riviera, I was one of three Women in the club.  My ride had hydraulics in the back and I would Flip the switch and make it hop. The original pristine Jacket on the right was my official gear for showing up at picnics, or going on a run to Fresno with my friend and now comadre, Flaca. Firme.


foto:  San Jose State Library


Are you atrueLatina?

What is it that fuels each and every one of us in this world? For me, it is sharing being atrueLatina.


Back in 2011, I began writing and documenting my passions, what interests me, what interests other people, and sharing it with the world! Tell our story.  Share our story. Frances





Covers by Indira


Hit REset



©2020 atrueLatina.com