With a deep passion for the innovative and diverse California Bay Area community and staying true to my roots, I founded atrueLatina.com, an online experience in 2011. The site included a team of writers from three generations for the online magazine, cover art, videos, scholarships, conferences and more! We provided a voice for issues unique to us and shared original stories about our culture and traditions that women can identify with. We linked generations of Latinas living in the US and abroad. Muchas gracias. Your support was invaluable!
Today, as life brings me home from years living in a huge penthouse in Mexico City, I look forward to sharing my favorite things to do, slow food ideas, some fabulous experiences, video logs and places to visit around the world. I also invite you to help me build a legacy for atrueLatina.com based on our current and historical contributions to society. Send me your suggestions for online content on culture, community and lifestyle!
Frances, atrueLatina
Founder and Editor
Former small-business owner & Univision television executive
Lots of young, diverse people celebrating the new exhibit at Acción Latina on 24th street in the Mission titled "New Mestizx" and it was free. This picture reflects what 'gentrification' has done to our neighborhoods and has many asking why? Police...
I stumbled through a sea of graduates, their friends and family and all of the vendors selling flowers, leis and other last minute items at San Jose State University this week. What a beautiful sight! Graduations at all levels of education are impor...
Films by independent producers with a Grand visión are my favorite and 'Windows on the World' did not disappoint. The film tugged at my heart, fueled my passion for immigrant stories, created some great topics for future conversation, helped me unde...
With all of the presidential election candidates for the Democatic party hoping to bring change to a divided country full of hate and racism, I will NOT commit to anyone yet. Although, my husband told me the other day he knew who I would vote for....
In my late teens, I joined an exclusive car club as a Member. This was very rare in those days, when most members were men. My beautiful '71 Riviera, gold in color, with hydraulics in the back, was seen all over the Bay Area, riding low, slow and w...
Being from California, I vividly remember not buying or eating grapes when I was in high school. The Filipino grape pickers in Delano were striking for higher wages in 1965 and were joined by Cesar's union on September 16 of that year. In 2003, the...
I often find peace at the ocean, listening to the waves come and go. There is so much power and strength behind each wave that it merits our respect. Like atrueLatina, the ocean is loud, proud and loved!
Very proud of my three sons who graduated from College and are working hard to improve our world! They studied alot, took the tests themselves, played hard at sports and succeeded in getting accepted at great colleges in California and Oregon. One...
What is it that fuels each and every one of us in this world? For me, it is atrueLatina. Back in 2011, I began writing and documenting my passions, what interests me, what interests other people, and sharing it with the world! Tell our story. Share our story. Contact me below. Frances.
