Hit REset


Ashley wrote...atrueLatina is a woman who wants to leave a positive mark on her family by educating her children in the values and principals of her heritage.

Beach Banquet

Bienvenidas, video stories from the outhouse to the penthouse ...always atrueLatina.



About me...

 Born into a childhood of farmworking in The Valley of Hearts Delight to later becoming a lowrider member in East San Jose in the '70's. Then, a college graduate, television executive, show executive producer, small-business owner, talent agent, voiceover actor and finally an expat in CDMX!  What a journey, lots to share...always atrueLatina. Frances


With a deep passion for the innovative and diverse California Bay Area community and staying true to my roots, I founded atrueLatina.com, an online experience in 2011.  The site included a team of writers from several generations for the online magazine, cover art, videos, scholarships, conferences and more! We provided a voice on issues unique to us and shared original stories about our culture and traditions that women can identify with. Our information linked many generations of millennials, gen x-ers, boomers and traditionals of Latinas living in the US and abroad. Muchas gracias.  

Your support was invaluable!  

atrueLatina VINTAGE

Traditions... unique, one of a kind chalina (one-color rebozo), rust color, handmade in Santa Maria del Rio,

San Luis Potosí, un pueblo mágico.


foto:  San Jose State Library





Back in the 70's, I became a First Impressions car club member in San Jo: low, slow and scraping! Cruising in my '71 Riviera, I was one of three Women in the club. My ride had hydraulics in the back and I would Flip the switch and make it hop. The original pristine Jacket on the left was my official gear for showing up at picnics, parks or going on a run to Fresno with my friend and now comadre, Flaca. FIRME.

copyright ©2021 atrueLatina.com

What is it that fuels each and every one of us in this world?

For me, it is sharing being atrueLatina.

Back in 2011, I began writing and documenting my passions

and sharing it with the world!

Tell our story.  Share our story.  

Por siempre, Frances